Case Studies
From unsigned debuts to billion-stream songs - fifteen campaigns and what each one delivered.
15 CASES[SET REF. 15:3]
Alternative Rock01 / 15lolwtfitsjake
Album CampaignA 264 page network built from scratch, driving 32M+ views.
EuropeNorth AmericaView case
Pop Punk02 / 15The All-American Rejects
Fan Page Campaign50 fan pages and 10M views feeding a tour and an album.
North AmericaEuropeView case
Pop03 / 15Janet Jackson
Fan Page Campaign132 pages activating Japanese and Western markets simultaneously.
North AmericaEuropeAsiaView case
UK Rap04 / 15Kilo Kent
Fan Page CampaignBuilding a 53 page network reaching 24M views at a $0.12 CPM.
UKView case
Pop / R&B05 / 15Ali Gatie
Fan Page Campaign43,000+ new fan page followers and 9M views at a $0.31 CPM.
North AmericaEuropeView case
Afro-Pop06 / 15MOLIY x Tyla
‘Body Go’ CampaignBuilding a sound from 29 to 150,000+ UGC at a $0.43 CPM.
North AmericaEuropeAfricaView case
Hip-Hop / R&B07 / 15Joyner Lucas x Chris Brown
‘Momma’ CampaignA tribute to their mothers, amplified to 34K+ UGC at a $0.78 CPM.
North AmericaEuropeView case
Indie Pop08 / 15Milky Chance
Fan Page Campaign30 pages behind a catalogue that crossed 5 billion Spotify streams.
North AmericaEuropeView case
UK Rap09 / 15Fredo
Fan Page Campaign14,000+ fan page followers and 8.3M views from a standing start.
UKView case
Country10 / 15Shaboozey
Fan Page CampaignCatalogue-built fan page network for the Grammy-winning superstar at a $0.85 CPM.
North AmericaEuropeView case
Electronic11 / 15Billi Royce
Fan Page Campaign16 pages built from scratch, 9.8M views at a $0.05 CPM.
EuropeView case
Folk Rock12 / 15Mumford & Sons x Gracie Abrams
‘Badlands’ CampaignTwo superstars meet on an iconic folk ballad.
North AmericaEuropeView case
Afro-Pop13 / 15WizTheMc
‘Wait For You’ CampaignConverting a breakout moment with 2,000+ curated videos.
EuropeView case
Pop14 / 15Bebe Rexha
Fan Page CampaignBuilding a 12 page fan network for one of the biggest popstars.
North AmericaEuropeView case
Indie / R&B15 / 15Renao
Awareness CampaignTop-of-funnel reach for a developing artist at a $0.22 CPM.
UKView case