Here’s what happened
Show Me Love
made WizTheMc a global artist in 2025 with over 1 billion streams. A breakout of that size creates enormous awareness of a song and comparatively less of the artist behind it.
Several singles and an album followed. Wait For You
arrived into that landscape - a record that could not simply inherit the first one’s momentum, and could not yet rely on artist fandom to carry it either. The awareness existed. Converting it into demand for a specific new record was the job.
The reading
The approach: 15 pages, artist and niche in parallel
We built a network across two types of page.
Artist fan pages did the work the breakout hadn’t - attaching a name and a face to a sound people already knew, converting song-level recognition into artist-level following.
Niche pages carried the record itself into established communities: summer aesthetic content, football, relationship edits, and TV and film edits. These reached people with no prior relationship to WizTheMc at all, using the same logic that had made the first record travel - the song working as a bed inside content people were already watching.
Running both simultaneously mattered. Niche content generates creates and reach; artist content converts that reach into something durable.
FIG. 01
Both page types, as posted
And the results?
Surge delivered at a $1.61 CPM across 2,000+ videos and 15 pages, contributing to a total UGC count of 150K+ and 25M+ streams.