Surge builds and operates networks of hundreds of client-owned fan pages and theme pages - producing high-quality short form content at scale and optimising every post with AI trained on 500,000+ Surge videos.
WE DON’T BUY ATTENTION. WE BUILD THE PLACES IT LIVES.
Every Surge campaign starts with infrastructure: a network of tens or hundreds of high quality fan pages, theme pages and community accounts - registered to you, credentials in your hands. We do everything else: the identities, the warm-up, the content, the posting, the growth.
Views compound into followers. When a traditional clipping campaign ends, the audience disappears with it. When a Surge campaign ends, you keep the network.
A dedicated voice built around your artist, show or talent. Edits, lore, fancams and stan-culture fluency - pages the fandom adopts as their own.
Highly stylised pages built on proven formats - sports edits, movie edits, genre pages, nostalgia pages - that pull huge organic reach and put your content inside it.
Accounts that live inside the community as people, not brands. Strong personification, native tone, zero ad-smell.
Need reach beyond your own network? Surge also operates an extended distribution network of hundreds of pages, available for rapid-deployment campaigns.
Sound-first campaigns that turn feed momentum into streams, fandom and chart movement. Built on the playbook that's produced 500,000+ posts for major labels.
Edit pages and fandom engines that keep a title in the conversation from first trailer to season finale - and hold the audience between seasons.
Clip ecosystems built around hosts, guests and moments - engineered from hook data, not guesswork, and distributed across owned pages that compound show growth.
Turn six-hour streams into an always-on short form presence. Clips culture for Twitch and Kick, run as a system instead of a scramble.
A complete, done-for-you content and distribution engine designed to push your brand into cultural relevance. We produce high-performing edits, deploy them across a network of social accounts, and optimise every post in real time.
REEL A / B / C / D / EFive stages. Every one of them compounding on 500,000+ posts of data.
05 STAGESBefore a single post goes live, we release trained AI research agents across TikTok, YouTube, Instagram, X and Reddit - crawling your accounts, your competitors' and the communities around them. They map the subcultures and fandoms worth penetrating, decode each one's tone of voice, and surface the cultural behaviours that decide what travels.
Research becomes a detailed account and content strategy: which page archetypes to build, which themes each page runs, which formats fit each community. Every decision is cross-referenced against our database of 500,000+ Surge posts - the themes, hooks and formats that have already proven they travel.
Hooks are written like ads and tested like ads. We apply copywriting frameworks and fandom psychology, then A/B test every hook across the live campaign and double down on what wins.
High-quality short form content, produced in volume without looking like volume. Hundreds of client-owned pages posting daily - each with its own identity, cadence and content mix.
Every post feeds a real-time dashboard, broken down by theme, hook, lyric style, video composition, sound and topic. Our optimisation agents review every data point daily - 5-second retention, average watch time, full watch rate, follower conversion, engagement rate - spotting signals humans can’t, reweighting the content mix and iterating new hooks while the campaign is live.
A clipper network is thousands of individuals working blind - no shared data, no shared learnings, no memory. Surge is one centralised intelligence. Every result from every post we've ever published feeds the strategy for the next one.
The system gets smarter with every campaign. Every client benefits from all of it.
Individuals guessing.
One hive mind.
Surge posts don't just get views - they start conversations and fuel discovery.
You do. Every page in your network is registered to you and you hold the credentials. Surge builds, grows and operates the pages on your behalf - and if we ever part ways, the network stays with you.
Clippers post disposable content from accounts they control and results vanish when the campaign ends. Surge builds owned infrastructure, engineers content from data rather than guesswork, and optimises daily with AI. You end the campaign with an asset for every release.
TikTok first, with Instagram Reels and YouTube Shorts distribution. Research agents also cover X and Reddit to map communities and conversation.
Music, film & TV, podcasts and streamers - anywhere fandom exists. The engine is the same; the research, tone and formats are built per community.
Research and strategy typically take 2 days, with the account network warming in parallel. Most campaigns are live at scale within 7 days of kickoff.
Campaigns are scoped to your goals - network size, content volume and duration. Book a call and we'll build a proposal around your release or launch.
Yes - Surge operates an extended network of thousands of pages available for rapid-deployment campaigns, and most clients run both: owned pages for the long-term asset, the Surge network for extra burst reach.
