Here’s what happened
We were brought on ahead of Bebe Rexha’s Dirty Blonde album release with a run of singles to support.
That timing was crucial. A fan page network is only useful to a release if the audience already exists when the record lands - and audiences take time to build. Coming on before the campaign meant the pages could be grown on catalogue first and be in position by the time the singles started arriving.
The reading
The approach: catalogue to build, frontline to convert
Each page ran a mix of formats:
We opened weighted toward catalogue. Rexha has more than a decade of recognisable records behind her, and established material is the most efficient way to acquire followers - the audience already knows the songs, so the only thing being asked of them is a follow.
As the singles began to roll out, the weighting shifted toward frontline. Each new record launched into an audience that was already there, rather than one being assembled around it.
FIG. 01
Across the network, as posted
And the results?
12 fan pages operated at a $2.32 CPM to help support her single New Religion,
which reached 220,000+ UGC on TikTok and over 100 million Spotify streams.