Here’s what happened
Renao is an independent artist at an early stage, with a small existing audience.
We produced over 1,000 videos across a spread of niches, built for cost-efficient exposure to audiences with no prior relationship to the artist.
The reading
The approach: content built to be forwarded
The strongest performing lane was relationship content: Renao’s love songs cut to couple edits, built specifically to prompt viewers to send them to someone.
FIG. 01
Across the network, as posted
And the results?
Over 1,000 videos delivered at a $0.22 CPM.
One video on a brand new page passed a million views, with multiple others reaching hundreds of thousands each.
The share figure is the one that matters here: 151,916 shares against just over a thousand videos. Content built to be forwarded was forwarded, at a rate that turns every viewer into a distribution point. 71,499 comments alongside it - for an artist most of that audience had never heard of before the video appeared.