Here’s what happened
Jake released his first record at the end of April 2026. No major label, no catalogue, no audience, no prior recognition. Self-released, self-published, starting from absolute zero.
Which meant the only available route was to build the audience infrastructure first, and at scale.
The reading
The approach: 264 pages, built from nothing
We created and activated 264 dedicated theme pages from scratch, spanning niches across TikTok, and produced over 24,000 videos.
The logic is different from a fan page build. There was no fandom to serve. Instead, each page was built native to an existing TikTok content community, so the music arrived inside content people were already watching rather than being pushed at an audience that did not yet exist.
We marketed across the whole project rather than a single lead record. With a new artist, no one track carries enough recognition to anchor a campaign, so the project functions as one body of work - whichever record finds traction pulls the others behind it.
FIG. 01
Across the network, as posted
And the results?
32 million views and 19,000 followers across the new page network, delivered at a $0.41 CPM.
The project passed 12 million streams, peaking at over 300,000 daily.
The engagement profile points at why. Saves outran shares - 100,000 against 60,000. A share is a recommendation. A save is intent to return, which is what converts into the streaming figures above.