Here’s what happened
Shaboozey’s A Bar Song (Tipsy)
spent 19 weeks at No. 1 on the Billboard Hot 100 and went Diamond. Amen
with Jelly Roll won a Grammy.
The brief was cost-efficient reach, and the strategy followed from the scale.
FIG. 01
Track breakdown: catalogue
The approach: catalogue to build, frontline to convert
Each page ran a mix of formats:
We opened weighted to catalogue. With records at this level of recognition, catalogue is the most efficient follower acquisition available anywhere - the audience already knows the songs, so the only thing being asked of them is a follow.
As the pages built audience, the weighting shifted toward frontline. That is the position the network is in now: an established following, in place and ready, being pointed at new releases as they arrive.
FIG. 02
Across the network, as posted
And the results?
Fourteen pages and over 1,300 videos delivered and counting at a $0.85 CPM.
The network is live and continues to grow, now serving frontline releases into an audience built on catalogue.