Here’s what happened
We were asked to set up, populate and scale multiple Fredo fan pages inside a very short window - not to take over existing accounts, but to build the infrastructure and have it performing.
Across the campaign the network produced over 4,000 videos, 9 million views, and 15,000 followers on brand new pages at a $0.34 CPM.
FIG. 01
Track breakdown: catalogue depth
Content pillars
Three pillars carried the network, and the balance between them is specific to UK rap.
The base layer. Highest volume, most direct route from content to catalogue.
Crowd footage - proof of the room, and the format that consistently outperforms across artist fan pages.
Fredo’s audience engages with him as a personality. Running interview content alongside music edits meant the pages had something to post daily regardless of release schedule - which is what allowed them to grow at the required pace.
FIG. 02
Across the network, as posted
The approach: sequencing the release mix
The brief was frontline promotion, but a brand new page has no audience and no signal history. Post an unfamiliar record into that and the page stalls before the record gets a hearing.
So we sequenced it. The early weeks ran catalogue-heavy - not as a warm-up, but because a record with years of demand behind it is a known quantity to the algorithm, and known quantities convert viewers into followers rather than just accumulating views. We were buying audience with material that had already proven it could earn it.
The frontline percentage climbed as the follower count did. By the point the network was carrying new releases at full weight, those releases were reaching a built audience rather than manufacturing one.
The reading
And the results?
The network reached 15,000+ followers and 9 million views from a standing start of 0 followers.
Engagement ran high across both key signals: 71,000 shares and 68,000 saves. Save rate matters particularly for a catalogue-driven artist - a save is a listener intending to return to the record or a new fan discovering the song for the first time, which is the closest on-platform proxy for streaming intent.