Here’s what happened
Ali Gatie has one of the deepest fan-attention catalogues in pop. It’s You
alone carries over 400,000 UGC creates and 1.3 billion streams, and five separate tracks in his catalogue sit above 175 million streams each.
We were approached to build and operate a network of dedicated Ali Gatie fan pages - not a one-off push behind a single record, but persistent owned channels that could be pointed at whatever the release calendar required. Over the course of the campaign we seeded more than 4,000 videos across the network.
FIG. 01
Track breakdown: catalogue depth
The approach: catalogue as growth fuel
Fan pages face a cold-start problem. A new account posting a new record has no audience and no algorithmic history, so the record does not travel.
We solved it by growing the pages on catalogue first. Established records already carry proven watch-through and existing fan demand, which makes them efficient follower acquisition. As the pages accumulated audience, we shifted weighting toward frontline releases - so each new track launched into an audience that already existed rather than one that had to be built from zero.
What we put in, what it returned, what it left behind
Live tour content
During Ali’s live run we pivoted the pages onto show edits.
This became one of the highest-performing content categories in the entire campaign. Live footage carries something catalogue edits cannot - proof of a room full of people singing the words back. For an artist whose records are intimate and diaristic, the contrast between the bedroom song and the crowd performing it is the emotional payload, and audiences responded to it accordingly.
FIG. 02
Live edits, as posted
And the results?
The network has already drawn 42,000+ new fan page followers and delivered over 9 million views at a $0.31 CPM.
The engagement profile was the more telling result: 68,000 shares and 76,000 saves. Views measure reach. Shares and saves measure whether anyone cared. The pages remain live and continue to build audience between release cycles.