Here’s what happened
Kilo Kent’s debut single was released in May 2026. First record, no catalogue, no audience, and almost no content to work with. So the network was built across formats instead.
The reading
The approach: 53 pages, built across formats
We created and activated 53 pages from scratch, each one native to an established TikTok content community:
The fan and brand pages carried what artist material existed, doing the work of establishing recognition - name, face, identity. Everything else carried the record into communities that were already watching, where the song functions as a bed rather than as the subject.
Fifty-three pages across five format types is a wide net, cast Deliberately.
FIG. 01
Across the formats, as posted
And the results?
53 pages built from scratch generated 24 million views and 18,000 followers at a £0.12 CPM.
The pages remain live and continue to seed his subsequent releases. Built for a debut, they have become permanent infrastructure - every future record launches into an audience that already exists rather than one that has to be assembled again.