SURGE
[REF #CMM-01]Apply →
Open Role/01

Creative
Marketing
Manager

02 - About Surge[EST. 2024]

Surge is a social media music marketing agency powered by our industry-leading proprietary tech. We run networks of themed fan pages and edit accounts at scale, driving sounds into culture for major labels, independents and artists.

Campaigns for artists including

Janet Jackson
Jorja Smith
Aitch
Shaboozey
Mumford & Sons
Bebe Rexha
Timbaland
Headie One
Janet Jackson
Jorja Smith
Aitch
Shaboozey
Mumford & Sons
Bebe Rexha
Timbaland
Headie One
Dom Dolla
Marlon Hoffstadt
BL3SS
Fredo
Joyner Lucas
Mobb Deep
Saint Levant
The All-American Rejects
Dom Dolla
Marlon Hoffstadt
BL3SS
Fredo
Joyner Lucas
Mobb Deep
Saint Levant
The All-American Rejects

& more.

We're a team of highly creative and innovative people working towards one goal: building the best social media content engine for the entertainment industry. We practise self-leadership, which means everyone here is treated as a leader, responsible for themselves and for the team's output. We promote internally before we recruit externally.

03 - The team[FIELD DOCUMENTATION]
04 - The Role[POSITION]

You'll lead creative strategy on our highest-priority campaigns.

When a project comes in, you're the person who decides how it enters culture: which communities it belongs to, what formats will carry it, and what hooks will stop the scroll.

05 - What you'll do[04 AREAS]
01Strategy
  • -Build creative strategies end to end: formats, hook concepts, niche selection, theme page angles, lyric videos
  • -Identify which sub-communities a record belongs in, and design a different activation for each
02Judgement
  • -Read sound pages: a community forming vs scattering, organic adoption vs manufactured noise
  • -Push back on label clients with specifics when the ask doesn’t match the data
03Craft
  • -Set the creative bar for hooks and visual styles across the agency
  • -Adapt references from across the market into something that fits the client, instead of copying it
04Pace
  • -Track algorithm and format shifts, and move the strategy before competitors react
  • -Test bold formats, scale the bets that work fast, kill the ones that don’t just as fast
  • -Read performance data and feed it back into the next cycle
06 - Who you are[06 ITEMS]
01

Native fluency in music communities on TikTok, Instagram and YouTube Shorts.

You know how sub-niches behave and activate differently, and why a strategy that lands in one doesn’t transfer.

02

You know algorithm behaviour, format best practices and audience psychology.

Per platform - and how each one differs.

03

It’s pattern recognition, not analysis.

You’ve done this enough times to see it coming.

04

You’re genuinely creative.

You pitch the idea nobody else in the room would have reached for.

05

You hold a position when you’re right.

And drop it instantly when you’re not.

06

You own outcomes.

Without being managed into them.

07 - Filter[SELF-SELECT]

You shouldn't
apply if

×You’re married to your ideas or can’t take creative criticism
×You don’t work well under pressure or tight turnarounds
×You’re currently committed to another full-time role or full-time study. This role requires your full availability
08 - Logistics[2-4 WEEKS]

The role is remote. As a team we regularly take long work trips together in nice locations (our last trips have been places like Barcelona, Bali, Kuala Lumpur) typically 2 to 4 weeks at a time, and we'd want you there for creative sprints with the core team. Ideally you enjoy travelling and can join.

High performers here gain scope, influence and strategic responsibility quickly.